The way you end a presentation is equally important as to how well you start it. This is because they both have a considerable impact on the way in which your audience responds to the message you are aiming to get across.
The beginning and end of the presentation also have a huge effect on how likely your audience is going to remember what you have said, so make them count!
A strong ending should leave your audience feeling inspired and motivated and ultimately encouraging them to take action. But how do you achieve this? We take a look at some of the best ways you can design a presentation to end on a high.
- Link to the opening message
- End with a summary
- Use a relevant quote
- Avoid ending with questions
- A thought-provoking story
- A strong call-to-action
Link to the opening message
A neat way to reinforce the overall message of your presentation as well as a great way to end it is to refer back to the opening slides. By doing this, you increase the likelihood of your audience remembering what you have said. You can go about this in a few different ways:
- If the title of your presentation is bold and memorable, close with it
- Use an anecdote that links back to the initial slide
- Start with a question on the very first slide and use the last slide to answer it
End with a summary
Another good way to finish a presentation is to provide a short, engaging summary of the main points you have spoken about. This is highly recommended if the presentation you have given has talked through a number of complicated points or new concepts that your audience may not otherwise remember.
Use a relevant quote
If you manage to pick a great quote, it can be an extremely powerful way to end a presentation, as it can keep in your audience’s mind long after the presentation is over.
But choose this option very carefully – finish with a dull, predictable quote and your ending will come across as cliched.
Avoid ending with questions
Whilst it is very common to end a presentation with questions, it doesn’t mean that is a positive thing. It may be a go-to for many of us, but the problem is that most of the time only semi-relevant questions are asked, people end up becoming bored and your overall message is forgotten.
However, this is not to say you shouldn’t ask questions at all. Instead, you should aim to take questions throughout the presentation.
Tell a thought-provoking story
Beginning or ending with a compelling story is an excellent thing to do, as it is more likely to inspire and engage your audience. This is particularly the case if you manage to tell a story that clearly demonstrates how the content you have presented in your slides affects people in real life.
Finish with a strong call-to-action
For many people doing presentations, the overarching goal is to lead their audience to take action after watching it. Consequently, using a call to action on the last slide makes perfect sense in many cases. Make sure you use a powerful call to action that is instructional and clear in terms of what you actually want people to do.